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SWOT analysis is a framework that helps you take stock of your resources, as well as the obstacles you will face. SWOT stands for Strengths, Weaknesses, Opportunities, Threats. Strengths and weaknesses refer to factors from within your organization that can affect your success in achieving a goal.
So you’ve decided that your company needs a better marketing strategy. Anyone can develop a strategy, but in order to produce a document that actually helps your business meet its marketing goals, you need to craft your strategy with certain steps and tactics in mind.