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SWOT Analysis: An outstanding tool in every entrepreneur’s arsenal

SWOT analysis is a framework that helps you take stock of your resources, as well as the obstacles you will face. SWOT stands for Strengths, Weaknesses, Opportunities, Threats. Strengths and weaknesses refer to factors from within your organization that can affect your success in achieving a goal.

How to form an optimal marketing strategy?

So you’ve decided that your company needs a better marketing strategy. Anyone can develop a strategy, but in order to produce a document that actually helps your business meet its marketing goals, you need to craft your strategy with certain steps and tactics in mind.

What is a business plan and why you need one

A business plan is one of the most vital documents an entrepreneur must have. This component of a business plan summarizes the entire business details.
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