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The Marketing Mix also known as the 4 P’s of marketing help companies to get a basic understanding of what they are trying to do and who they are trying to reach. If any of the 4 P’s is off, then the entire strategy could fall apart.
So you’ve decided that your company needs a better marketing strategy. Anyone can develop a strategy, but in order to produce a document that actually helps your business meet its marketing goals, you need to craft your strategy with certain steps and tactics in mind.