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Marketing Mix: What are the 4 P’s of marketing?

The Marketing Mix also known as the 4 P’s of marketing help companies to get a basic understanding of what they are trying to do and who they are trying to reach. If any of the 4 P’s is off, then the entire strategy could fall apart.

How to form an optimal marketing strategy?

So you’ve decided that your company needs a better marketing strategy. Anyone can develop a strategy, but in order to produce a document that actually helps your business meet its marketing goals, you need to craft your strategy with certain steps and tactics in mind.

Unlock the power of Market Research. What is Market Research?

Market research can be defined as both the collection and analysis of specific data about customers, competition, and the effectiveness of particular marketing strategies

How can we use digital marketing?

There are many different theories about how marketers should use digital marketing in order to maximize their business. But three major digital marketing strategies...

What is a business plan and why you need one

A business plan is one of the most vital documents an entrepreneur must have. This component of a business plan summarizes the entire business details.

Five Marketing ideas that work in most businesses

It is said that a marketing plan and marketing in general, is the most advanced weapon in the entrepreneur’s arsenal. Let’s see five marketing ideas that...
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