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The Marketing Mix also known as the 4 P’s of marketing help companies to get a basic understanding of what they are trying to do and who they are trying to reach. If any of the 4 P’s is off, then the entire strategy could fall apart.
So you’ve decided that your company needs a better marketing strategy. Anyone can develop a strategy, but in order to produce a document that actually helps your business meet its marketing goals, you need to craft your strategy with certain steps and tactics in mind.
Market research can be defined as both the collection and analysis of specific data about customers, competition, and the effectiveness of particular marketing strategies